Daniel Bear Hunley
pg 20-21 Macro.jpg

PINXI

Pinxi is a brand of food-safe glitter positioned as the perfect decoration for home bakers.

We created the brand completely from scratch. We named it, created the product lineup, packaging, advertising campaigns, and an 80pg brandbook. I created the word mark, directed/shot the photography, chose the typographical elements, and styled the cupcakes.

pinxi website.jpg
pg 16-17 Red Velvet Tile.jpg
pg 45 Photographic style.jpg
pg 46 tile.jpg
pg 57 Pinxi box.jpg
pg 47 spray.jpg